Engage2win - Organizational Behavior Change

A start-up business in the initial days can be like walking on eggshells, especially when it comes to connecting and engaging with new clients. This is where professional public relations solutions become necessary. A few effective public relations strategies can give back manifolds to your start-up, establishing it as a brand faster than ever. We have shared some tried and tested tips and suggestions, which will help you in the end to stabilize your new business. Budget for PR While planning your business budgets, do not neglect to set apart an exclusive budget for PR and marketing. Public relations for startups through a reputable agency can give your business the maximum boost it needs. A PR team can help with building the vision and story behind your startup such that it appeals to your target audience positively. Define your goals and message Your startup should have clarity and an optimistic message for potential customers to be interested. With the help of a good PR tea...

  Traditionally, the concept of public relations evokes images of press releases, lobbying with journalists, and jostling for press coverage. The last few years have seen a rapid shift in PR dynamics with the year 2020 of course being a watershed of sorts! Any brand can survive and grow only if it engages effectively with its target audiences. While the use of traditional media of newspapers and magazines is still an accepted route, the digital world, and social media have opened up new communication channels and infinite possibilities. With increased dependence on online mediums for product information and purchase decisions, public relations strategy has also become manifold. It now encompasses mainly of: 1.        SEO – This has become the most crucial ingredient for building links and an effective customer base. It helps increase brand visibility, customer awareness, piques market curiosity, and cumulatively leads to establishing the...

  Launching a new business or a company can be overwhelming effort, especially in these challenging times. You may be in the middle of creating a revolutionary app, introducing a new service or launching a business. Still, in the start-up phase, you will be operating on a tight budget. Public Relations or PR is the most effective way to gain exposure and build brand awareness in the shortest time and cost-efficient way. Image is everything in today’s information age, and as a start-up, your main goal is to build a positive brand reputation. Public Relations helps you to create a brand reputation, and you get more control over how customers and the competitors perceive your brand; you get to tell your brand story in the most effective way possible. PR is a tool to long-term success, then why not all the small businesses making use of it? The answer is, when people don’t understand the importance of PR, they won’t invest in it. Even Bill Gates once said, “if I had to spend my la...

Startups require unique and innovative strategies to market, operate, and collectively function as an entity. The right Public Relations strategy can transform the way a startup is perceived and accepted by potential clients and customers. PR always has an edge because the right PR successfully shows the company in a positive light. Build Inter-Personal Relationship with Right PR Strategy A lot of companies do not invest in PR as a result it allows competition to march forward. If  Public relations for startups is done in the right manner it can boost the credibility of the company tremendously. It helps in creating awareness about the company in the market sphere. Key benefits of Public Relations for start-ups: ·          PR helps in building a positive and solid reputation for the company. This in turn helps the growth and value of the company. ·          PR professionals help in building the image ...

  If you an HR professional, or comprise the senior echelons of your organization, chances are that every meeting, conference, conversation; inevitably veers around employee engagement. So, is this a magic potion that can cure all maladies and throw open the doors to profitability and turnover? Well, there is no research to guarantee profitability, but yes now research has definitely substantiated that employee engagement Agency in Delhi can lead to the below benefits for an organization. These are based on a recent survey and study done by Kansas University, USA. 1. Healthier employees Organizations making an effort to stay engaged with their workforce, end up encouraging their employees to take due care of their health. Policies like flexible work schedules, options of a healthy diet, and fresh fruits and veggies in canteens, activities like races and marathons, in house or sponsored gymnasium benefits, all leads to healthy employees. 2. Happier Employees Workplaces ...

  Traditionally, the concept of public relations evokes images of press releases, lobbying with journalists and jostling for press coverage. The last few years have seen a rapid shift in PR dynamics with the year 2020 of course being a watershed of sorts! Any brand can survive and grow only if it engages effectively with its target audiences. While the use of traditional media of newspapers and magazines is still an accepted route, the digital world, and social media have opened up new communication channels and infinite possibilities. With increased dependence on online mediums for product information and purchase decisions, public relations strategy has also become manifold. It now encompasses mainly of: 1.        SEO – This has become the most crucial ingredient for building links and effective customer base. It helps increase brand visibility, customer awareness, piques market curiosity, and cumulatively leads to establishing the bra...

As years pass by, corporate trends, policies, and practices also evolve. With 2020 seeping in, team-building activities also need to be revised as per the emerging trends. Here are few trends that will redefine Team Building Programs in 2021 and help you and your team hit the ground with excitement from the beginning of the year. 1. Team Building Programs focused on Real Projects In the previous years, we have seen a lot of corporates giving emphasis on team-building programs through role-plays and fun-based activities. But now the companies are realizing that the focus needs to be more result-oriented vis-à-vis the money spent. Hence the emerging trend is to ensure that employees have a fun team-building program but it should also have a quantifiable business outcome. 2. Projects focused on Involving Remote Employees Nowadays, remote employment has taken a new rise. Many companies are adapting to Flexi working policy that not only helps employees maintain a work-life balanc...