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Showing posts from August, 2021

Top Trends that will Redefine Team Building in 2021

As years pass by, corporate trends, policies, and practices also evolve. With 2020 seeping in, team-building activities also need to be revised as per the emerging trends. Here are few trends that will redefine Team Building Programs in 2021 and help you and your team hit the ground with excitement from the beginning of the year. 1. Team Building Programs focused on Real Projects In the previous years, we have seen a lot of corporates giving emphasis on team-building programs through role-plays and fun-based activities. But now the companies are realizing that the focus needs to be more result-oriented vis-à-vis the money spent. Hence the emerging trend is to ensure that employees have a fun team-building program but it should also have a quantifiable business outcome. 2. Projects focused on Involving Remote Employees Nowadays, remote employment has taken a new rise. Many companies are adapting to Flexi working policy that not only helps employees maintain a work-life balanc

Public Relations For Entrepreneurs: How To Build Your Brand In The Digital Era

  Increasingly fast technological developments make searching for information easier for everyone. Today, Internet media play an increasingly important role in a community's daily routine. As a result of the ease of access to information provided by the internet media, many entrepreneurs have created new brands.   By marketing your brand online rather than door-to-door, you can reach communities more quickly and effectively. The internet is the easiest way to build a brand, but you need to think about a few things so that your brand will be as successful as possible. In this section, we will cover the steps to building a brand through Internet media. Content Ensure the content on your brand's website does not only provide information on your brand's products but also provides useful information to your customers. Having an understanding of consumer brands is beneficial. Channel With the advent of digital media, you have many opportunities to market and advertise

How to Get Media Coverage for Your Startup?

  Start-ups crave media attention. They need it more than they want it; one of the biggest challenges for a start-up is to build its initial reputation. A start-up cannot get recognition with zero customers, zero capital, and zero brand recognition. The best way to bolster a start-up image is to be featured in media coverage. Without the help of Public Relations, it’s most likely that your start-up will not get any exposure and credibility. Media coverage offers so many benefits to your small start-up. Let’s get a look at them: ·          Builds brand visibility and reputation ·          Builds Trust ·          Increases Traffic and User Acquisition ·          Increases sales and leads How to Get Media Coverage for Your Startup? You might be scratching your head thinking that you know the massive benefits of PR for startups , but you might be wondering how you can get press coverage? Here are some of the PR tactics to get desired media coverage: Guest Articles Guest