Engage2win - Organizational Behavior Change

  Startups require unique and innovative strategies to market, operate, and collectively function as an entity. The right Public Relation strategy can transform the way a startup is perceived and accepted by potential clients and customers. PR always has an edge because right PR successfully shows the company in positive light. Build Inter-Personal Relationship with Right PR Strategy A lot of companies do not invest in PR as a result it allows competition to march forward. If the Public relations for startups is done in the right manner it can boost the credibility of the company tremendously. It helps in creating an awareness about the company in the market sphere. Key benefits of the Public Relations for start-ups: ·          PR helps in building a positive and solid reputation for the company. This in turn helps growth and value of the company. ·          PR professionals help in building the image by contacting journalists for positive write-up and review, control reput

  Traditionally, the concept of public relations evokes images of press releases, lobbying with journalists and jostling for press coverage. The last few years have seen a rapid shift in PR dynamics with the year 2020 of course being a watershed of sorts! Any brand can survive and grow only if it engages effectively with its target audiences. While use of traditional media of newspapers and magazines is still an accepted route, the digital world and social media have opened up new communication channels and infinite possibilities. With an increased dependance on online mediums for product information and purchase decisions, public relations strategy has also become manifold. It now encompasses mainly of: 1.        SEO – This has become the most crucial ingredient for building links and effective customer base. It helps increase brand visibility, customer awareness, piques market curiosity and cumulatively leads to establishing the brand amongst its target audiences.  

  Most start-ups face a challenge when it comes to using PR for brand visibility. They fully understand how effective public relations are for startups, but they do not have the connections to make good out of it. Studies prove that PR is one of the most effective ways to generate leads. The more a target audience hears about a brand in a credible publication, the more they trust it! To ensure a high return on your PR investment, consider the following tips: Identify Your Target Be very specific about your niche, your target audience and journalists. It’s not about pitching everyone and anyone. For instance, if you are a tech startup, focus on developing a connection with tech journalists. You will find the most success if you target a specific audience. You need to identify which kind of information your audience and journalist is interested in to. Storytelling your Business PR is an opportunity to promote your business through storytelling. You are not supposed to sell you