The changing dynamics of Public Relations
Traditionally, the concept of public relations evokes images of press releases, lobbying with journalists and jostling for press coverage. The last few years have seen a rapid shift in PR dynamics with the year 2020 of course being a watershed of sorts! Any brand can survive and grow only if it engages effectively with its target audiences. While the use of traditional media of newspapers and magazines is still an accepted route, the digital world, and social media have opened up new communication channels and infinite possibilities. With increased dependence on online mediums for product information and purchase decisions, public relations strategy has also become manifold. It now encompasses mainly of: 1. SEO – This has become the most crucial ingredient for building links and effective customer base. It helps increase brand visibility, customer awareness, piques market curiosity, and cumulatively leads to establishing the bra...