Engage2win - Organizational Behavior Change

  While it takes effort to form a formidable team; it is equally difficult keep the team spirit going. Many times ridiculously simple team building activities can lead to good results. A prominent media company in Delhi was facing issues despite having a brilliant team. That’s when the Head of Sales, decided to do some team building activities in Delhi . The catch was however not letting out the underlying objective of these team building activities. One morning, all the team members in Delhi got an email about a weekend trip to a resort.   The team building activities started with division into sub teams mainly comprising of individuals who had issues with each other. The carrot was the announcement by the CEO that the winning team would get a special incentive. Mystery Box : In the first activity each team was given a set of clues and they had to crack them to locate the Mystery box, hidden somewhere in the resort. This had the team members communicate and discuss fervently.

  Team building skill is a broad term used for various kinds of activities to strengthen relationships among team members of an organization.  The idea is to reach an optimum work scenario that leads to beneficial outcomes and is also highly effective. To seek long term benefits for your company, it is important to develop team bonding skills. These things help to boost teamwork and promote collaboration among the employees. Here are a few exciting activities which could easily be performed with your employees and you can incorporate a culture of team spirit.    Kontiki Boat building challenge- how about an adventurous team activity for your employees that also tests their thinking ability, leadership skills and resource management? This is a fun activity, performed while keeping in mind all the safety measures. The team members have to build a boat on their own and ride it too.      Drum Jam Session- while the employees work really hard to run a company, isn’t it also necessar

  Traditionally, the concept of public relations evokes images of press releases, lobbying with journalists and jostling for press coverage. The last few years have seen a rapid shift in PR dynamics with the year 2020 of course being a watershed of sorts! Any brand can survive and grow only if it engages effectively with its target audiences. While use of traditional media of newspapers and magazines is still an accepted route, the digital world and social media have opened up new communication channels and infinite possibilities. With an increased dependance on online mediums for product information and purchase decisions, public relations strategy has also become manifold. It now encompasses mainly of: 1.        SEO – This has become the most crucial ingredient for building links and effective customer base. It helps increase brand visibility, customer awareness, piques market curiosity and cumulatively leads to establishing the brand amongst its target audiences.  

  For any startup, it is very important to build a good brand reputation. Public Relations help to create awareness about your brand amongst the general public and maintain your media image. Investing in PR gives startups a boost, and is really effective in the long run too. It builds strong relations with industry partners and can be termed as the backbone for your startup. There are many reasons as to why you should hire a PR, however we have curated a snapshot just to highlight its importance. Have a look at some of them- Introduces the brand to the world What if your startup is wonderful, but fails to reach the right target audience? PR helps to reach your brand or product to wider audiences. Even if you are at a low marketing budget, PR can still help you to give an edge to your startup.  Connects to the investors A public Relations executive helps to build media image and a great reputation, many investors come across these media outlets and are interested to invest i