Engage2win - Organizational Behavior Change

  Traditionally, the concept of   PR for startups in India evokes images of press releases, lobbying with journalists, and jostling for press coverage. The last few years have seen a rapid shift in PR dynamics with the year 2020 of course being a watershed of sorts! Any brand can survive and grow only if it engages effectively with its target audiences. While the use of traditional media of newspapers and magazines is still an accepted route, the digital world and social media have opened up new communication channels and infinite possibilities. With increased dependence on online mediums for product information and purchase decisions, PR for startups in India has also become manifold. It now encompasses mainly of: 1.        SEO – This has become the most crucial ingredient for building links and an effective customer base. It helps increase brand visibility, customer awareness, piques market curiosity, and cumulatively leads to establishing the brand amongst its target

India is a vast and diversified market. A company has to get awareness and authority in its  industry in order to grow and establish itself as a brand. Why should people choose you and buy your goods or services over a well-known and trusted brand with whom they've done business for years? In the marketplace, trust is a valuable asset. That is why, in order to acquire people's trust and urge them to pay attention to  your organization , startups must engage in a robust Public Relations programme. The lack of an effective Public Relations Strategy may result in the effectiveness and growth of the company in the marketplace because they were unable to gain awareness in a crowded and competitive business environment. These firms do not capitalize on the power of Public Relations and spend a lot on advertising and brand promotion that may not be very effective in the initial stage of the company. To sustain their growth, small and medium businesses must pay attention to connect

  Develop your own narrative but also drive visitors to your website by creating your own content and using your blog as a media resource. If you're just getting started, creating high-quality guest pieces for industry publications in your market is a wonderful alternative to traditional pitching. As a result, there are SEO advantages as well as the possibility of media publicity. Google's search engine algorithm now rewards quality as much as – if not more than – quantity, so put in the effort to write thoughtful guest articles for sites in your niche. This can engage industry thought leaders and media while also bringing relevant traffic to your website.   Digital PR agency in India Far too many businesses sit and wait for the media to notice or cover their activities. Telling your own narrative first is the first key premise of inbound public relations. Whether you share your story through blogging, social media, or guest posts on other sites, you'll get vital traffic. M