KEY STEPS TO ACHIEVE INTERNAL COMMUNICATION GOALS
1.
ALWAYS ENSURE COMMUNICATION CONSISTENCY
Many times communication flow has a curvaceous
approach; with periods of high information and other periods of relatively low or no information. There can also be cases where few department heads are more
proactive, leading to intradepartmental inconsistencies. To avoid such
situations information should be standardized and consistent.
2.
IDENTIFICATION OF EMPLOYEE METRICS
“Anything that is measured and watched, improves.” –
Bob Parsons
It is always desirable for organizations to measure and
demonstrate the ROI on internal
communication techniques. This helps the employees understand
organizational performance with respect to teamwork. Such evaluations should
ideally include the end-user employees and also the middle management and also
serves for employee engagement.
3.
ESTABLISH CHANNELS FOR EMPLOYEE FEEDBACK
Many methods are available for gaining frank
feedback from employees. Regular feedback can help organizations keep a track
on their goals and devise effective strategies to achieve the same. It also
helps the employees share their issues and ideas with the management.
4. EFFECTIVE INTRA-DEPARTMENTAL
COMMUNICATION
“Effective communication is an essential component
of professional success whether it is at the interpersonal, intergroup,
intragroup, organizational, or external level.” – Mike Myatt.
Regular briefings, meetings, and collaborations
between departments help the ineffective flow of internal communication
between departments and also helps reduce discontentment
and rivalry.
5.
BE CAUTIOUS OF COMMUNICATION OVERLOAD
It’s a tight rope for organizations to give the
right information to the right people at the right time, without causing
information overload. Organizations are now using new forums and features to
avoid employee disconnect and communication overload.
6.
INCLUDE INDUSTRY UPDATES &TRENDS
“If you don’t give people information, they’ll make
up something to fill the void.” – Carla O’Dell, CEO, American Productivity and
Quality Center
Organizations should give emphasis to the fact that
employees don’t need information only about the organization, but on the
industry as a whole. Employees need to stay updated on the latest industry news and
trends. This encourages employees to contribute and hone their skill set not
only towards the organization but the industry at large.
7.
USING INTERNAL COMMUNICATIONS TO RECOGNIZE EFFORTS.
It has been documented in many surveys that organizations
which have mature employee recognition approaches are likely to have strong
business results.
Recognizing and appreciating employee efforts at a
common forum creates a feeling of being valued and motivated. It also helps to
reinforce employee engagement, employee productivity, and overall organizational
growth.
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