Effective Internal Communication leads to Employee Engagement
Have you
quite often wondered how few organizations are masters of effective employee
engagement, while few others find it difficult to maintain the same levels?
Well, the secret lies in effective internal communication. Now that employee
engagement is the buzzword, organizations do keep on coming up with various
activities and plans. But a consistent internal communication plan is the ever
important ingredient.
Internal Communication, translates to the exchange of information among st members of an
organization; across all
levels and organizational units.
When
information travels down the hierarchy to the lowest level and the employee feedback
moves back up the same hierarchy, it is Vertical communication.
On the other
hand, Horizontal or Lateral communication is information exchangedamongst
employees of the same hierarchy in an organization.
Effective Internal Communication can
·
Increase
Productivity
·
Build
a better workplace, stronger teams
·
Enhance
organizational competitiveness
·
Reduce
day-to-day team conflicts
·
Increase
financial returns and enhance overall profitability.
So what can be the various tools
employed for internal communication?
·
Internal
Newsletters
·
Project
Reports and evaluation feedback.
·
Group
Emails
·
Employee
Resource Groups
·
Organizational
App or online forum for feedback
·
Informal
meets
·
Town
Halls
·
Leadership
Communication
·
Videos
·
Developing
and Managing employee tool kits like
·
Detailed policies and
procedures
·
Legal or compliance
information
·
‘How to’ information
for common business processes
·
Organizational
information – about the business, brand, products/services, positioning and
more
There cannot be asacrosanct list of what
an organization needs to do. Naturally, the strategy and vision of a customer
service organization would be different from that of a production unit.
The bottom line is the keep transparent
and updated communication channel with all employees such that there is no room
for discontentment or disgruntlement. Be it a project, appraisal, crisis or a
reward; an organization that shares information equally with all, clearly
scores an advantage. Each employee having the opportunity to access information
definitely feels a level playing field.
Today, when employee engagement and
experience is being increasingly recognized as a vital contributor to bottom
line profits, the importance of internal communication increases more than
ever.
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