Engage2win - Organizational Behavior Change

  Today there is a transformation in the manner people communicate with one another globally. The businesses scramble for figuring out the ways to harness the power of social media for reaching new audiences. Digital PR agency in India   Here are the top ways through which you can leverage the power of press releases to make the target audience communicate about your organization: §   Public relations The company of every size is utilizing social media as an integral component of the public relations as well as marketing requirements. Social media is continuing for replacing the traditional modes of brand promotion & communication. Public relations have already become synonymous with social media marketing. §   New product or service announcements The press release can be drafted to get the news of the introduction of new products or services on all the major search engines as well as the social media networks. §   Brand image Today it has be...

  In a world of breaking news and social media, Journalists typically have minutes – not hours, days not weeks – to uncover sources and submit articles in today's fast-paced world.  As a result, top-tier journalists are unable to devote substantial efforts to locate your contact information.  That's why you should have a press page on your website with contact information for your media relations, relevant corporate data, recent news coverage, and other resources that might be useful to a journalist covering your company or industry. PR agency for startups in India Here are a few details to be incorporated into the website to attract media attention: Provide Accurate contact information. Give visitors the name and phone number of a real person they may contact for further information. This entails replacing "info@" emails with the email address of a genuine person. Decode the information on your "About Us" page Journalists should be able to unde...

  Just assume that you've reached the stage where your start-up is prepared to launch. Now, is the time to let the whole world know that you're ready to go. However, to make your launch impactful, you must persuade media organizations that you have something remarkable to offer to their readers. The terrible reality of pitching to journalists is that lot of journalists do not read the emails because something is wrong with the message or the way it is written. As a result, you must ensure that the message is written effectively with short, crisp, and requisite information and also enthuse the journalist to read the mail.  Digital PR agency in India The most important aspect to keep in mind is to pitch journalists only after researching their beat/specialization and their publication and what they require from a potential piece. Brief research on the journalists’ specialization, their previous articles, and the companies they covered can help you to avoid blunders in conten...

  The best PR Agency would know that communication is an ongoing process that continues to evolve with emerging technologies. The essential part of communication and Public Relations has also developed over a period of time and with the advent of technological advances. We as Humans started our communication with the basic communication tools i.e postcards, banners, posters, books, and newspapers. With the advent of time and technology, we started communicating through Radio and television and now communication has reached the next level with the digital age. Today, the tools of traditional media have become obsolete and digital media has taken over a significant portion of the modern PR industry. The new age of Public Relations is a mix of effective use of the content, technology, and branding. It is a world of convergence today where Public relations and corporate communications are moving from print to online media. From a start-up to a well-established corporation, you nee...

 The term fintech has been in the media spotlight for a number of years and represents an innovative way in which companies can offer financial services to their consumers or provide retailers and banks with technologies that enable them to work much more efficiently. The term itself is a combination of the words “finance” and “technology” and is used to describe any digital platform or service that enables financial or banking services.  However, with all the hype and activity in the industry, it's not always easy for a company to stand out in a crowded marketplace. Positioning Most companies that want to reach their target audience tend to work with  Top start-up agencies in India that specialize in creating unique messaging that’s distributed to a company’s target audience on behalf of the company itself. Unless an organization can talk about what, it’s doing and the price it could convey to its purchasers succinctly and quickly, it’s now no longer going to ge...

 Creating and implementing a public relations strategy is a difficult task. For starters, it takes months to prepare one, and you must know the right people (journos and relevant stakeholders) to raise awareness of your product or service. Furthermore, it takes time for a press release to be issued and your story to be covered. Thankfully, gone are those days when you had to do everything yourself now there is a top start-up pr agency in India that does all this for your start-up. So, if you are planning a PR strategy for your SaaS product but want to maximize its reach and success, you cannot ignore these. This article explores 4 ways in which you can leverage PR for a SaaS company. Use Data for Insights Most journalists receive many pitches each day and have very little time to review each one on a daily basis. In order for a speech to be attractive to a journalist, data must be used. Every SaaS company has access to countless data. The data can be used to obtain informat...

  India is a vast and diversified market. A company has to get awareness and authority in its  industry in order to grow and establish itself as a brand. Why should people choose you and buy your goods or services over a well-known and trusted brand with whom they've done business for years? In the marketplace, trust is a valuable asset. That is why, in order to acquire people's trust and urge them to pay attention to your organization, startups must engage in a robust Public Relations programme. The lack of an effective   Top startup pr agency in India   may result in the effectiveness and growth of the company in the marketplace because they were unable to gain awareness in a crowded and competitive business environment. These firms do not capitalize on the power of Public Relations and spend a lot on advertising and brand promotion that may not be very effective in the initial stage of the company. To sustain their growth, small and medium businesses must...