Engage2win - Organizational Behavior Change

 The term fintech has been in the media spotlight for a number of years and represents an innovative way in which companies can offer financial services to their consumers or provide retailers and banks with technologies that enable them to work much more efficiently. The term itself is a combination of the words “finance” and “technology” and is used to describe any digital platform or service that enables financial or banking services.  However, with all the hype and activity in the industry, it's not always easy for a company to stand out in a crowded marketplace. Positioning Most companies that want to reach their target audience tend to work with  Top start-up agencies in India that specialize in creating unique messaging that’s distributed to a company’s target audience on behalf of the company itself. Unless an organization can talk about what, it’s doing and the price it could convey to its purchasers succinctly and quickly, it’s now no longer going to ge...

 Creating and implementing a public relations strategy is a difficult task. For starters, it takes months to prepare one, and you must know the right people (journos and relevant stakeholders) to raise awareness of your product or service. Furthermore, it takes time for a press release to be issued and your story to be covered. Thankfully, gone are those days when you had to do everything yourself now there is a top start-up pr agency in India that does all this for your start-up. So, if you are planning a PR strategy for your SaaS product but want to maximize its reach and success, you cannot ignore these. This article explores 4 ways in which you can leverage PR for a SaaS company. Use Data for Insights Most journalists receive many pitches each day and have very little time to review each one on a daily basis. In order for a speech to be attractive to a journalist, data must be used. Every SaaS company has access to countless data. The data can be used to obtain informat...

  India is a vast and diversified market. A company has to get awareness and authority in its  industry in order to grow and establish itself as a brand. Why should people choose you and buy your goods or services over a well-known and trusted brand with whom they've done business for years? In the marketplace, trust is a valuable asset. That is why, in order to acquire people's trust and urge them to pay attention to your organization, startups must engage in a robust Public Relations programme. The lack of an effective   Top startup pr agency in India   may result in the effectiveness and growth of the company in the marketplace because they were unable to gain awareness in a crowded and competitive business environment. These firms do not capitalize on the power of Public Relations and spend a lot on advertising and brand promotion that may not be very effective in the initial stage of the company. To sustain their growth, small and medium businesses must...

  Digital marketing refers to the use of the internet to promote or sell a product, service, or just about anything else. We communicate with consumers using a variety of digital platforms, including mobile apps, social media, email, and search engines. The birth of radio in the early 2000s ushered in the emergence of digital marketing. Only at that moment did the world get a peek at digital marketing.  Digital PR agency in India The world witnessed the first instance of digital marketing in the early 2000s when the radio was launched. Since then, the market has witnessed a wide spectrum of digital advertising flourish. Digital platforms are extremely user-friendly. Because they can serve it at any time and in any location. People like to search on digital platforms since the content is rich in information, they can get answers to any questions, and they can compare items with others. One of the main reasons for digital marketing's success is that we may connect videos, ...

  India is a vast and diversified market. A company has to get awareness and authority in its industry in order to grow and establish itself as a brand. Why should people choose you and buy your goods or services over a well-known and trusted brand with whom they've done business for years? In the marketplace, trust is a valuable asset. That is why, in order to acquire people's trust and urge them to pay attention to your organization, startups must engage in a robust Public Relations program. The lack of an effective  Public Relations Strategy  may result in the effectiveness and growth of the company in the marketplace because they were unable to gain awareness in a crowded and competitive business environment. These firms do not capitalize on the power of Public Relations and spend a lot on advertising and brand promotion that may not be very effective in the initial stage of the company. To sustain their growth, small and medium businesses must pay attention to c...

  In a world of breaking news and social media, Journalists typically have minutes – not hours, days not weeks – to uncover sources and submit articles in today's fast-paced world.  As a result, top-tier journalists are unable to devote substantial efforts to locate your contact information.  That's why you should have a press page on your website with contact information for your media relations, relevant corporate data, recent news coverage, and other resources that might be useful to a journalist covering your company or industry. Top startup pr agency in India Here are the few details to be incorporated on the website to attract media attention: Provide Accurate contact information. Give visitors the name and phone number of a real person they may contact for further information. This entails replacing "info@" emails with the email address of a genuine person. Decode the information on your "About Us" page Journalists should be able to under...

  Digital marketing refers to the use of the internet to promote or sell a product, service, or just about anything else. We communicate with consumers using a variety of digital platforms, including mobile apps, social media, email, and search engines. The birth of radio in the early 2000s ushered in the emergence of digital marketing. Only at that moment did the world get a peek at digital marketing.  Digital PR agency in India The world witnessed the first instance of digital marketing in the early 2000s when the radio was launched. Since then, the market has witnessed a wide spectrum of digital advertising flourish. Digital platforms are extremely user-friendly. Because they can serve it at any time and in any location. People like to search on digital platforms since the content is rich in information, they can get answers to any questions, and they can compare items with others. One of the main reasons for digital marketing's success is that we may connect videos, ...