Engage2win - Organizational Behavior Change

  Most start-ups face a challenge when it comes to using PR for brand visibility. They fully understand how effective public relations are for startups, but they do not have the connections to make good out of it. Studies prove that PR is one of the most effective ways to generate leads. The more a target audience hears about a brand in a credible publication, the more they trust it! To ensure a high return on your PR investment, consider the following tips: Identify Your Target Be very specific about your niche, your target audience, and journalists. It’s not about pitching everyone and anyone. For instance, if you are a tech startup, focus on developing a connection with tech journalists. You will find the most success if you target a specific audience. You need to identify which kind of information your audience and journalist are interested in. Storytelling your Business PR is an opportunity to promote your business through storytelling. You are not supposed to sell ...

  Any organization, irrespective of scale and brand image, needs one essential component: Teamwork. While it takes effort to form a formidable team; it is equally difficult to keep the team spirit going. Many times ridiculously simple team-building activities can lead to good results. With employee engagement and employee experience quotient faring quite high these days, team spirit also forms an integral part of this quotient. Constant infights, bickering and lack of camaraderie can lead to negative employee experience and disengagement of employees.  Many organizations are therefore always on the lookout for corporate outings and adventure trips, as a mode of forging team spirit, thus leading to effective employee engagement. A long week of hectic work, meetings and deadlines, and long hours of commutation can definitely be eased out with relaxing and fun-filled team building activities . Whether it is Delhi, Mumbai, Bangalore or any other metro city, corporate work cu...

  Startups require unique and innovative strategies to market, operate, and collectively function as an entity. The right Public Relation strategy can transform the way a startup is perceived and accepted by potential clients and customers. PR always has an edge because right PR successfully shows the company in positive light. Build Inter-Personal Relationship with Right PR Strategy A lot of companies do not invest in PR as a result it allows competition to march forward. If the Public relations for startups is done in the right manner it can boost the credibility of the company tremendously. It helps in creating an awareness about the company in the market sphere. Key benefits of the Public Relations for start-ups: ·          PR helps in building a positive and solid reputation for the company. This in turn helps growth and value of the company. ·          PR professionals help in building...

  Traditionally, the concept of public relations evokes images of press releases, lobbying with journalists and jostling for press coverage. The last few years have seen a rapid shift in PR dynamics with the year 2020 of course being a watershed of sorts! Any brand can survive and grow only if it engages effectively with its target audiences. While use of traditional media of newspapers and magazines is still an accepted route, the digital world and social media have opened up new communication channels and infinite possibilities. With an increased dependance on online mediums for product information and purchase decisions, public relations strategy has also become manifold. It now encompasses mainly of: 1.        SEO – This has become the most crucial ingredient for building links and effective customer base. It helps increase brand visibility, customer awareness, piques market curiosity and cumulatively leads to establishing the brand ...

  Most start-ups face a challenge when it comes to using PR for brand visibility. They fully understand how effective public relations are for startups, but they do not have the connections to make good out of it. Studies prove that PR is one of the most effective ways to generate leads. The more a target audience hears about a brand in a credible publication, the more they trust it! To ensure a high return on your PR investment, consider the following tips: Identify Your Target Be very specific about your niche, your target audience and journalists. It’s not about pitching everyone and anyone. For instance, if you are a tech startup, focus on developing a connection with tech journalists. You will find the most success if you target a specific audience. You need to identify which kind of information your audience and journalist is interested in to. Storytelling your Business PR is an opportunity to promote your business through storytelling. You are not supposed to sell...

Any organization, irrespective of scale and brand, needs one essential component: Teamwork. While it takes effort to form a formidable team; it is equally difficult to keep the team spirit going. Many times ridiculously simple team-building activities can lead to good results. A prominent media company in Delhi was facing issues despite having a brilliant team. That’s when the Head of Sales, decided to do some team building activities in Delhi . The catch was however not letting out the underlying objective of these team-building activities. One morning, all the team members in Delhi got an email about a weekend trip to a resort. The team building activities started with division into sub-teams mainly comprising of individuals who had issues with each other. The carrot was the announcement by the CEO that the winning team would get a special incentive. Mystery Box : In the first activity each team was given a set of clues and they had to crack them to locate the Mystery box, h...

During the pandemic time and stress of work from home, the best way to help employees is to motivate and create a positive influence. Stuck within the four walls of the house and steeped with chores around, anyone will possibly lose their sanity. This directly impacts productivity and efficiency at work. Creating a Positive Space with Team Building Positive mindset is one of the most important things which helps in performing better at work. As a leader, take responsibility for organizing team building programmes which help in getting to know co-workers better and co-operate while working. This can be easily achieved through certain activities. Positive thinking helps in broadening creativity and focus. This expands the flexibility and helps in working in unity. The first step is to cultivate positive relations within the team and have a good understanding of the team-mates. It is essential to be empathetic towards a teammate. Establishing a Healthy Communication and Workflow ...