Engage2win - Organizational Behavior Change

  Startups require unique and innovative strategies to market, operate, and collectively function as an entity. The right Public Relation strategy can transform the way a startup is perceived and accepted by potential clients and customers. PR always has an edge because right PR successfully shows the company in positive light. Build Inter-Personal Relationship with Right PR Strategy A lot of companies do not invest in PR as a result it allows competition to march forward. If the Public relations for startups is done in the right manner it can boost the credibility of the company tremendously. It helps in creating an awareness about the company in the market sphere. Key benefits of the Public Relations for start-ups: ·          PR helps in building a positive and solid reputation for the company. This in turn helps growth and value of the company. ·          PR professionals help in building...

  Traditionally, the concept of public relations evokes images of press releases, lobbying with journalists and jostling for press coverage. The last few years have seen a rapid shift in PR dynamics with the year 2020 of course being a watershed of sorts! Any brand can survive and grow only if it engages effectively with its target audiences. While use of traditional media of newspapers and magazines is still an accepted route, the digital world and social media have opened up new communication channels and infinite possibilities. With an increased dependance on online mediums for product information and purchase decisions, public relations strategy has also become manifold. It now encompasses mainly of: 1.        SEO – This has become the most crucial ingredient for building links and effective customer base. It helps increase brand visibility, customer awareness, piques market curiosity and cumulatively leads to establishing the brand ...

  Most start-ups face a challenge when it comes to using PR for brand visibility. They fully understand how effective public relations are for startups, but they do not have the connections to make good out of it. Studies prove that PR is one of the most effective ways to generate leads. The more a target audience hears about a brand in a credible publication, the more they trust it! To ensure a high return on your PR investment, consider the following tips: Identify Your Target Be very specific about your niche, your target audience and journalists. It’s not about pitching everyone and anyone. For instance, if you are a tech startup, focus on developing a connection with tech journalists. You will find the most success if you target a specific audience. You need to identify which kind of information your audience and journalist is interested in to. Storytelling your Business PR is an opportunity to promote your business through storytelling. You are not supposed to sell...

Any organization, irrespective of scale and brand, needs one essential component: Teamwork. While it takes effort to form a formidable team; it is equally difficult to keep the team spirit going. Many times ridiculously simple team-building activities can lead to good results. A prominent media company in Delhi was facing issues despite having a brilliant team. That’s when the Head of Sales, decided to do some team building activities in Delhi . The catch was however not letting out the underlying objective of these team-building activities. One morning, all the team members in Delhi got an email about a weekend trip to a resort. The team building activities started with division into sub-teams mainly comprising of individuals who had issues with each other. The carrot was the announcement by the CEO that the winning team would get a special incentive. Mystery Box : In the first activity each team was given a set of clues and they had to crack them to locate the Mystery box, h...

During the pandemic time and stress of work from home, the best way to help employees is to motivate and create a positive influence. Stuck within the four walls of the house and steeped with chores around, anyone will possibly lose their sanity. This directly impacts productivity and efficiency at work. Creating a Positive Space with Team Building Positive mindset is one of the most important things which helps in performing better at work. As a leader, take responsibility for organizing team building programmes which help in getting to know co-workers better and co-operate while working. This can be easily achieved through certain activities. Positive thinking helps in broadening creativity and focus. This expands the flexibility and helps in working in unity. The first step is to cultivate positive relations within the team and have a good understanding of the team-mates. It is essential to be empathetic towards a teammate. Establishing a Healthy Communication and Workflow ...

As a team leader, a significant part of your work is to know employee engagement agency rules. According to a study, only 13% of employees are engaged at work worldwide; it may seem okay, but it’s genuinely not. The rule of employee engagement is changing every day. Employee engagement matters the most because engaged employees are the driven employees who work for the company’s betterment and are always ready to get the stuff done. Whereas non-engaged employees are always disconnected and dissatisfied, they can prove a potential threat to your company. Here are the golden rules to follow for employee engagement: 1.               Build Trust with Your Employees Trust is essential in the workplace because trust is directly connected with a higher level of morale and productivity. To builds trust, a team leader needs to be transparent, communicative, and honest. He may conduct forum question sessions to let the empl...

  A start-up business in the initial days can be like walking on eggshells, especially when it comes to connecting and engaging with new clients. This is where professional public relation solutions become necessary. A few effective public relation strategies can give back manifolds to your start-up, establishing it as a brand faster than ever. We have shared some tried and tested tips and suggestions, which will help you in the end to stabilize your new business. Budget for PR While planning your business budgets, do not neglect setting apart an exclusive budget for PR and marketing. Public relation for startups through a reputable agency can give your business the maximum boost it needs. A PR team can help with building the vision and story behind your startup such that it appeals to your target audience positively. Define your goals and message Your startup should have clarity and an optimistic message to it for potential customers to be interested. With the help of a g...