What is Authority Marketing?
Ever realized why do some businesses outshine while the rest don’t? Why customers buy a product or opt for services of a particular brand and not from the rest? Why the crowd listens to the opinions and views of a particular brand over someone else in the same field? Well, the simple answer to these questions is that those particular brands have established themselves as an authority in the market. Authority marketing agency in Delhi is thus, leveraging your knowledge and experience to gain leadership status in your marketplace. Dan S. Kennedy, the Godfather of Direct Marketing, once said, “The simple truth is, if you aren’t deliberately, systematically, methodically — or rapidly and dramatically — establishing yourself as a celebrity, at least to your clientele and target market, you’re asleep at the wheel, ignoring what is fuelling the entire economy around you, neglecting the development of a measurably valuable asset.” In other words, authority marketing means that