Engage2win - Organizational Behavior Change

  Traditionally, the concept of public relations evokes images of press releases, lobbying with journalists and jostling for press coverage. The last few years have seen a rapid shift in PR dynamics with the year 2020 of course being a watershed of sorts! Any brand can survive and grow only if it engages effectively with its target audiences. While use of traditional media of newspapers and magazines is still an accepted route, the digital world and social media have opened up new communication channels and infinite possibilities. With an increased dependance on online mediums for product information and purchase decisions, public relations strategy has also become manifold. It now encompasses mainly of: 1.        SEO – This has become the most crucial ingredient for building links and effective customer base. It helps increase brand visibility, customer awareness, piques market curiosity and cumulatively leads to establishing the brand amongst its target audiences.  

  For any startup, it is very important to build a good brand reputation. Public Relations help to create awareness about your brand amongst the general public and maintain your media image. Investing in PR gives startups a boost, and is really effective in the long run too. It builds strong relations with industry partners and can be termed as the backbone for your startup. There are many reasons as to why you should hire a PR, however we have curated a snapshot just to highlight its importance. Have a look at some of them- Introduces the brand to the world What if your startup is wonderful, but fails to reach the right target audience? PR helps to reach your brand or product to wider audiences. Even if you are at a low marketing budget, PR can still help you to give an edge to your startup.  Connects to the investors A public Relations executive helps to build media image and a great reputation, many investors come across these media outlets and are interested to invest i

  Traditionally, the concept of public relations evokes images of press releases, lobbying with journalists and jostling for press coverage. The last few years have seen a rapid shift in PR dynamics with the year 2020 of course being a watershed of sorts! Any brand can survive and grow only if it engages effectively with its target audiences. While use of traditional media of newspapers and magazines is still an accepted route, the digital world and social media have opened up new communication channels and infinite possibilities. With an increased dependance on online mediums for product information and purchase decisions, public relations strategy has also become manifold.    It now encompasses mainly of: 1.        SEO – This has become the most crucial ingredient for building links and effective customer base. It helps increase brand visibility, customer awareness, piques market curiosity and cumulatively leads to establishing the brand amongst its target audiences.

  For any startup, it is very important to build a good brand reputation. Public Relations help to create awareness about your brand amongst the general public and maintain your media image. Investing in PR gives startups a boost, and is really effective in the long run too. It builds strong relations with industry partners and can be termed as the backbone for your startup. There are many reasons as to why you should hire a PR, however we have curated a snapshot just to highlight its importance. Have a look at some of them- Introduces the brand to the world What if your startup is wonderful, but fails to reach the right target audience? PR helps to reach your brand or product to wider audiences. Even if you are at a low marketing budget, PR can still help you to give an edge to your startup.  Connects to the investors A public Relations executive helps to build media image and a great reputation, many investors come across these media outlets and are interested to invest i