Engage2win - Organizational Behavior Change

 The term fintech has been in the media spotlight for a number of years and represents an innovative way in which companies can offer financial services to their consumers or provide retailers and banks with technologies that enable them to work much more efficiently. The term itself is a combination of the words “finance” and “technology” and is used to describe any digital platform or service that enables financial or banking services.  However, with all the hype and activity in the industry, it's not always easy for a company to stand out in a crowded marketplace. Positioning Most companies that want to reach their target audience tend to work with  Top start-up agencies in India that specialize in creating unique messaging that’s distributed to a company’s target audience on behalf of the company itself. Unless an organization can talk about what, it’s doing and the price it could convey to its purchasers succinctly and quickly, it’s now no longer going to ge...

 Creating and implementing a public relations strategy is a difficult task. For starters, it takes months to prepare one, and you must know the right people (journos and relevant stakeholders) to raise awareness of your product or service. Furthermore, it takes time for a press release to be issued and your story to be covered. Thankfully, gone are those days when you had to do everything yourself now there is a top start-up pr agency in India that does all this for your start-up. So, if you are planning a PR strategy for your SaaS product but want to maximize its reach and success, you cannot ignore these. This article explores 4 ways in which you can leverage PR for a SaaS company. Use Data for Insights Most journalists receive many pitches each day and have very little time to review each one on a daily basis. In order for a speech to be attractive to a journalist, data must be used. Every SaaS company has access to countless data. The data can be used to obtain informat...

  India is a vast and diversified market. A company has to get awareness and authority in its  industry in order to grow and establish itself as a brand. Why should people choose you and buy your goods or services over a well-known and trusted brand with whom they've done business for years? In the marketplace, trust is a valuable asset. That is why, in order to acquire people's trust and urge them to pay attention to your organization, startups must engage in a robust Public Relations programme. The lack of an effective   Top startup pr agency in India   may result in the effectiveness and growth of the company in the marketplace because they were unable to gain awareness in a crowded and competitive business environment. These firms do not capitalize on the power of Public Relations and spend a lot on advertising and brand promotion that may not be very effective in the initial stage of the company. To sustain their growth, small and medium businesses must...