Engage2win - Organizational Behavior Change

  Most start-ups face a challenge when it comes to using PR for brand visibility. They fully understand how effective public relations are for startups, but they do not have the connections to make good out of it. Studies prove that PR is one of the most effective ways to generate leads. The more a target audience hears about a brand in a credible publication, the more they trust it! To ensure a high return on your PR investment, consider the following tips: Identify Your Target Be very specific about your niche, your target audience, and journalists. It’s not about pitching everyone and anyone. For instance, if you are a tech startup, focus on developing a connection with tech journalists. You will find the most success if you target a specific audience. You need to identify which kind of information your audience and journalist are interested in. Storytelling your Business PR is an opportunity to promote your business through storytelling. You are not supposed to sell ...

  Any organization, irrespective of scale and brand image, needs one essential component: Teamwork. While it takes effort to form a formidable team; it is equally difficult to keep the team spirit going. Many times ridiculously simple team-building activities can lead to good results. With employee engagement and employee experience quotient faring quite high these days, team spirit also forms an integral part of this quotient. Constant infights, bickering and lack of camaraderie can lead to negative employee experience and disengagement of employees.  Many organizations are therefore always on the lookout for corporate outings and adventure trips, as a mode of forging team spirit, thus leading to effective employee engagement. A long week of hectic work, meetings and deadlines, and long hours of commutation can definitely be eased out with relaxing and fun-filled team building activities . Whether it is Delhi, Mumbai, Bangalore or any other metro city, corporate work cu...